CBS 2 CHICAGO / WBBM-TV
COMMERCIAL ADVERTISING RETAIL
American Mattress – Over 20 promotionally-focused spots airing throughout the year
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The American Mattress TV Success Story
In 2001, American Mattress tried television for the first time boasting incredible sales increases each weekend the TV spots ran. This was directly attributable to our TV commercials as the radio, print and direct mail advertising activity had remained unchanged. Due to this success, in 2002, American Mattress added spots and weeks to their media schedule. By the end of 2002, we went into production to create the new regional campaign “For Comfort And A Good Night’s Sleep." Read more here...