Pesche's Flower & Garden Center

For Pesche’s Flower Shop, Garden Center, Greenhouses & Nursery, Inc., I developed the creative strategy, writing, producing and directing for a six-spot TV package teaming with CBS 2 Chicago's talented production staff. The campaign promoted the spring, fall and holiday seasons and grew sales considerably–generating new customers from as far as Indiana to the six-acre “gardener’s paradise” located in Des Plaines, Illinois.

"Shirley took the time to understand our business working hand in hand with us to ensure we were accurately targeting our viewers with commercials they would want to watch. In addition to her exceptional skills as director/producer, her knowledge and insight took our commercials further than we had expected." --Chris Pesche, Owner; Pesche’s Flowers, Inc.



	CBS 2 CHICAGO / WBBM-TV COMMERCIAL ADVERTISING *RETAIL*
EXCERPT FROM "FELDMANN FACTS...2002 HIGHLIGHTS; Feb. 2003": Pesche's Grows Sales... Seeds of Creativity For Pesche’s Flower Shop, Garden Center, Greenhouses & Nursery, Inc., I developed the creative strategy, writing, producing and directing for a six-spot TV package teaming with CBS 2 Chicago's talented production staff. The campaign promoted the spring, fall and holiday seasons and grew sales considerably–generating new customers from as far as Indiana to the six-acre “gardener’s paradise” located in Des Plaines, Illinois. "Shirley took the time to understand our business working hand in hand with us to ensure we were accurately targeting our viewers with commercials they would want to watch. In addition to her exceptional skills as director/producer, her knowledge and insight took our commercials further than we had expected." --Chris Pesche, Owner; Pesche’s Flowers, Inc.
		Winner of 2003 Illinois Broadcasters Association Silver Dome Award


			SPRING FALL HOLIDAY CAMPAIGNS