EXCERPT FROM "FELDMANN FACTS...2004 HIGHLIGHTS; Jan. 2005":
Hitting A Direct Target for Agency & Client
|TargetCom, a direct response ad agency, brought me on as agency producer/line producer to oversee three national documentary-style television campaigns shot on 24p HD with real person testimonials. Hooked on Phonics shot for two days in Chicago, Cancer Treatment Centers of America shot for five days in Oklahoma and Chicago, and True Credit shot for three days in California. Actual expenses for the 15+ spots came in substantially under budgets, which ranged from $150-$400k.|
This was a unique opportunity to create an internal broadcast production division as the agency's EVP/Managing Director, Tim Claffey, is also their commercial Director. In addition to producing, I worked with agency personnel to develop procedures to increase efficiency and profitability, while enhancing production values. A big thanks to Tim Claffey, Nora Ligurotis, Mike Jarosik, Kevin Hinds, Amy James and all production crew and agency personnel for a fun and rewarding experience!
"As agency producer/line producer, Shirley enabled our agency to develop a new offering that has proven to be both extremely successful for our clients and, at the same time, profitable for the agency... I can't say enough good things about Shirley's work ethic and category knowledge, I'd hire her again in a heartbeat."
DIRECTOR OF PHOTOGRAPHY
Sid Lubitsch, Sid Lubitsch Productions
Joe Langenfeld, PunkVision
Brian Reed, Bam! Studios
Mike Pendowski Music (HOP & CTCA)
Rhythm Cafe (True Credit)
Post Effects (HOP & CTCA)
Scott Price (True Credit)
Kathryn Rosen & Randy Thomas (HOP)
Bill Ward (CTCA)
Mia Parks (True Credit)
Fletcher Chicago (IL & OK)
Northern Lighting & Power (IL)
Bulldog Production Services (OK)
Plus 8 Digital (CA)
Monster Lighting (CA)
|CLIENT: True Credit
CAMPAIGN: True Stories. True Credit.
|CLIENT: Cancer Treatment Centers
CAMPAIGN: Survivor Testimonials
|CLIENT: Hooked on Phonics
CAMPAIGN: Learn To Read
|"Eliciting A Response: TargetCom For True Credit;" - Reprint from: Screen Magazine; December 13, 2004.