EXCERPT FROM "FELDMANN FACTS-JAN. 1996":

Weiman Furniture Care Products "Clean Up" With New Radio Campaign

TV veteran, Herbert Laufman hired me to produce a radio campaign using testimonial letters as a starting point. The trick was to find the happy customers, since many letters dated back to the early 80's!

NEWS CLIPS/ARTICLES:

"Old letters polished for new radio spots;" Reprint from: Screen Magazine; Aug. 21-28, 1995.