Italia Advertising To promote the only NASCAR radio controlled die cast replicas at 1:64 scale, Racing Champions wanted to appeal to kids without alienating their adult market. "Move Your Collection" is a fast-cutting montage that simulates an actual NASCAR race cutting between two miniature replicas racing in a kitchen and the car's POV to a techno track. The POV was achieved by rigging an ice-cube camera to the "matchbox"-size cars to achieve the live, NASCAR feel. |
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Agency
Italia Advertising Client Racing Champions ACD/Art Director Rob Creek ACD/Writer David Howell Producer Shirley Feldmann Production Company H-Gun Labs Director Erik Koziol Creative Editor Ben Stokes Ice-Cube Camera Consultation Fletcher Chicago Music Plugged Hand Model Kevin Lingle |
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MOVE YOUR COLLECTION | ||||||||||||||||
Winner of 2000 Summit Creative Award |
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Also for Racing Champions, "With A Little Time" chronicles the Richard Petty 50th Anniversary Collection of 1:64 scale die cast replicas dynamically combining nostalgia match-framed to product and cut to a country/rock track. Title effects were shot with a strobe and blurred for added intensity. |
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Agency
Italia Advertising Client Racing Champions ACD/Art Director Rob Creek ACD/Writer David Howell Producer Shirley Feldmann Production Company Barracuda Films Director Linton Suttner Creative Editor David Fortney Music Rhythm Cafe |
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